Image by M.H. from Pixabay
Spotify has announced a partnership with major record labels to develop artificial intelligence (AI) tools designed to “put artists and songwriters first” and ensure copyright protection.
The streaming giant will license music from Sony Music, Universal Music Group, and Warner Music Group, as well as independent rights organizations Merlin and Believe. While the company has not revealed specific details, it confirmed that work on its first AI-driven features is already underway.
Spotify emphasized that participation will be optional, acknowledging divided opinions across the music community. The move comes amid growing backlash from artists such as Dua Lipa, Sir Elton John, and Sir Paul McCartney, who have condemned the unauthorised use of their music in AI training.
“Technology should always serve artists, not the other way around,” said Alex Norström, Spotify’s Co-President, adding that all use of AI will be governed by “upfront agreements” ensuring fair compensation and transparent credit.
The initiative has drawn mixed reactions. Max Bonanno of MidCitizen Entertainment argued AI has “polluted the creative ecosystem,” while Ed Newton-Rex, founder of Fairly Trained, welcomed Spotify’s “more ethical” approach to integrating AI.
Spotify clarified that it does not create music using AI, though it employs the technology for personalised playlists such as Daylist and AI DJ. It has also removed tracks that use AI to impersonate artists, including the viral 2023 imitation of Drake and The Weeknd.
Robert Kyncl, CEO of Warner Music Group, called the partnership “a necessary step toward ensuring AI works for creators, not against them.”
