Photo by: Jan-Paul Michaelsen
A new study shows that people pay less attention and feel less connected to music they think is made by an Artificial Intelligence – even if the music is actually created by a human. The research reveals that when listeners believe a computer made the music, they engage less in the emotional storytelling part of listening. As a result, they’re also less willing to spend money on music they think is AI-generated.
This is important for the music industry, especially since around 75,000 AI-created songs are being uploaded every day to streaming services like Deezer. Because of this increase, experts are suggesting better labeling for music to keep things clear and support human musicians, who might struggle against these AI-created songs.
In response, major music services are making changes. For example, Apple Music has added “Transparency Tags” to show where songs come from, and Spotify has introduced “AI Credits” and updated how it verifies AI profiles. These steps show that companies are trying to be more honest, recognizing that many listeners value the human touch in music.
“In the AI era, it’s more important than ever to be able to trust the authenticity of the music you listen to,” Spotify said in an accompanying blog post.
Taking a more proactive stance, Deezer has implemented system-wide detection to identify and label machine-generated content. The streaming platform now reports that approximately 75,000 entirely AI-created songs are submitted daily, accounting for nearly 44% of all new uploads reaching their service.
