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A new study from Mastercard has revealed that 20% of young people in the UK have never experienced live music, highlighting persistent barriers to access across the country. Conducted as part of the Manchester Legends youth outreach programme ahead of this year’s BRIT Awards at Co-op Live Arena, the research surveyed 14 to 21-year-olds about their relationship with music, with the figure rising to 23% among respondents in Manchester. The findings point to a widening gap in cultural participation at a time when live music continues to play a crucial role in community, identity, and creative development for young people.
The report also found that 55% of respondents were unsure how to pursue a career in music, with many citing structural challenges as key obstacles. Among those surveyed, 65% attributed uncertainty to limited access for individuals from low-income backgrounds, while others pointed to a lack of opportunities within education (45%) and insufficient regional creative provisions (43%). Additional concerns included low confidence in skills, the high cost of lessons and equipment, and simply not knowing where to begin navigating the industry.
Through its Manchester Legends initiative, Mastercard aims to address these barriers by offering mentorship, guidance, and real-world industry exposure. Artists including DJ Paulette have participated in sessions with students at Stretford High School, sharing insights on building sustainable careers in music. “Manchester has always been such an important city for music, and being part of these sessions with Mastercard has been really special,” she said, encouraging young creatives to remain curious, resilient, and open to the many different pathways into the creative industries.
