Nina Protocol, the Web3-based music streaming service and marketplace, has announced it will wind down over the next six weeks, with full shutdown by July 15. Users are advised to export their releases and purchases before this date.
Founded in New York in 2021 by Jack Callahan, Mike Pollard, and Eric Farber, Nina aimed to empower independent musicians by allowing them to sell their music while retaining ownership and revenue. However, the platform struggled to establish a sustainable revenue model.
“While we created meaningful connections and fostered listeners’ love for new music, we were unable to find a revenue strategy for long-term sustainability,” the statement read.
In addition to music distribution, Nina offered editorial content, including scene reports, essays, and playlists, and hosted events like Nina Night and the podcast “400 Floor.” Despite introducing a community revenue-sharing model, the platform’s founders ultimately found no viable path forward.
As Nina Protocol prepares to close, it is exploring options to archive its editorial content online. The founders expressed gratitude to their community, acknowledging the challenges faced by artists in the current streaming landscape and urging continued support for models that benefit musicians directl
