London-born and based artist Giora has unveiled their new single titled ‘POWER CANDY’, released on 17 April via their label Holypop. The track is the third single from their forthcoming EP FREEWAY, which is slated for release on 1 May 2026. As a multi-faceted creative, Giora is a singer, songwriter, producer, performer, creative director, and sound artist who has shared stages with the likes of Isabella Lovestory, Varg, Babynymph, Elisabeth Elektra, Puce Mary, Kelora and Felix Lee.
‘POWER CANDY’ was written by Giora and produced in collaboration with Czech producer Oliver Torr, known for his work with Sunnbrella, Palmistry, and Evita Manji. The track was mastered by Canadian composer Zac Tiessen.
The song explores the complex and often challenging nature of power dynamics. Lyrically, it serves as a gothic love song that reveals a more vulnerable side of Giora’s artistry, with sharp lyrics and cascading synth-filled instrumentals.
Stream ‘POWER CANDY’ whilst reading the interview below:
Paint us a picture: what sparked your passion for the arts in the first place? Was there a single moment or experience that solidified your decision to pursue this path?
I had been working in a job and making music on the side for quite a few years, and started putting music out and making videos during the pandemic.
I’ve always been involved in the arts in some way, either as [a] lover or as an artist. I paint, I dance, I love fashion and making statement pieces, I guess different ways of expressing myself and my story.
I would say the moment I decided to pursue it full-time was when I visited Athens in late 2021 and discovered this beautiful scene. I was given the opportunity to DJ and perform there at Hollywood Pub, which was kind of the epicentre of the scene, and decided to move to Athens. This was the point I decided to give myself full-time to music and to finish an album that I had been writing in London.
When you create, what leads the way – a feeling, a story, or the sound itself?
Creation is not a linear experience, so it could be any of those, and even sometimes I wake from a dream with a new song. I’m first and foremost a songwriter and storyteller, so whilst there’s always a feeling I’m writing from and words or thoughts that I’ve got brewing, sometimes I have a specific idea I want to explore and sometimes it could be a sound I create or a chord progression I’m playing with that opens the gate to where the song is going to go.
What’s in your toolkit? Share the gear, gadgets, or software you can’t create without.
A piano is great or a keyboard, a guitar, a mic, and my laptop. I use Logic and a bunch of plugins to produce, and always travel with a mic and a little MIDI keyboard so that I can create wherever I am. Ideally, I’m in a studio with everything available to me.
What’s your go-to ritual or trick for getting into the creative zone?
I like being in my own space and a bit isolated, could be at home, but I love being at a residency where I can be neutral. It’s not the most social approach, but it helps me hear everything clearly.
What’s the one item you always keep within arm’s reach while creating or performing?
A pen for writing. A mic for performing.
How did you ultimately end up defining your sound?
It’s my kind of pop. I don’t define it because that would limit it. I’ve been told it’s pretty unique and futuristic. It’s a combination of what I do, the writing and composing, the producing and arranging, maybe the melodies, and the kinds of sounds that excite me.
How has your creative process or perspective shifted since you started your journey?
It’s become more direct.
Walk us through a recording session: what’s the most memorable moment you’ve had in the studio?
I’d say producing this EP with Oliver Torr was a really euphoric moment. We had previously worked together and wrote my single Heart Shape Key when him and his partner visited London a few years ago, and knowing how fun and exciting the combination of our sound was, when I was ready to finish the songs for this EP, I brought him my demos and we spent a couple of weeks together and he really brought out more of me in the studio, pushing these songs even further.
Are there any unexpected or dream collaborations hidden in your work?
The universe.
Any side projects you’re working on?
I’m starting to work on a new album, and I’ve been working with a singer-songwriter friend to arrange some piano for their songs and mix their music.
Who’s an emerging artist you think deserves more recognition right now?
Other than me?
What’s the strangest or most surprising song currently on your playlist?
Right now it’s Touch it by Ariana Grande and a track by Metrika, a singer from Spain, El Taser de Mama. I’m working out a lot lately, and they give me life.
Which song, album, or playlist do you never get sick of, no matter how many times you listen to it?
D’eux by Celine Dion
Are there any unexpected hobbies or projects you’re exploring outside of your main work?
I dance and do body weight exercises, handstands. Making this EP was such a physical experience and brutal at times when sitting down for hours, and honestly, getting out to move was my self-care routine. Maybe I should do a project with a gym cos I really kick off when I’m there.
If your life and career were an album, what would its title be, and what’s the hidden track only your fans would know?
Would be cool to have many more albums ahead of me; I don’t want to write the tombstone.
Give us a glimpse into the future – what surprises or milestones are coming up for you this year?
It’s no surprise if I tell you.
Famous last words?
Truth Freedom Love.
Follow Giora:
Website – Instagram – Facebook – Soundcloud – TikTok – Youtube – Spotify
