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Hook Music, an AI-driven music remixing and mashup platform with integrated video editing tools, has raised concerns over the similarity between its core product and Suno’s recently launched “Create Hook” feature. Founded by Gaurav Sharma, Hook Music boasts backing from notable investors including Kygo’s Palm Tree Crew, The Raine Group, Imaginary Ventures, Steve Cohen’s Point72 Ventures, KSHMR, and Waverley Capital, co-founded by former Warner Music Group CEO Edgar Bronfman Jr.
In a blog post published on December 1, Hook Music stated it has “spent years building the legal, technical, and creative infrastructure for a fan-first, remix-driven ecosystem.” The company highlighted its patent-pending AI attribution system, licensing agreements with major rights holders, and platform design that integrates AI creativity with transparent rights management and monetization.
Hook Music expressed concern that Suno’s “Create Hook” tool, launched in September, “mirrors our identity and functionality to such a degree that it raises serious concerns about potential consumer confusion and the protection of Hook’s established trademark and brand.” The startup is currently evaluating Suno’s use of trademarked language and is considering all appropriate responses, including legal action if necessary.
Suno describes its “Create Hook” feature as a tool to combine music and videos into short-form content for sharing within the Suno community, enabling creators to engage with and remix each other’s content.
Since its launch in October 2024, Hook Music has secured partnerships with 16 music partners and features music from over 1,200 artists, enabling authorized remixes of their catalogs. The platform emphasizes its use of AI and machine learning to offer creative remix tools including genre and mood filters and mashups.
Hook’s statement welcomes competition but opposes what it sees as brand co-option by companies that closely replicate its approach.
This development follows Suno’s recent $250 million Series C funding round, led by Menlo Ventures and including participation from NVIDIA’s venture arm NVentures, Hallwood Media, Lightspeed, and Matrix. It also comes after Suno reached a licensing agreement with Warner Music Group, resolving a prior copyright infringement lawsuit brought by the RIAA and major record labels. However, copyright claims from other entities such as Denmark’s Koda and Germany’s GEMA remain ongoing.
