Photo Credit: LEGO
Daft Punk have partnered with the LEGO Group on a collaboration spanning products, video content, and brand experiences. The initiative features an official LEGO set based on the duo’s Alive 2007 tour, with further details arriving in 2027.
The partnership centres on Daft Punk’s iconic Alive 2007 pyramid stage. Designed by Luxembourg fan Patrick Harboun and his son during the COVID-19 lockdown, the concept won the 2020 LEGO Ideas Music to Our Ears challenge and gathered 10,000 supporters. It has now been approved for official LEGO development, though the final design may vary.
The announcement featured a short animated film of LEGO minifigures of the duo in a futuristic landscape revealing a LEGO music console, set to ‘Voyager’ from Discovery (2001) and ‘Human After All‘ (2005).
Daft Punk creative director Cédric Hervet called the pyramid stage an ideal foundation for the project, emphasising fan creativity in the duo’s legacy. LEGO Group Chief Product and Marketing Officer Julia Goldin highlighted both brands’ cross-generational appeal.
