Ursul is a music label founded by T-Puse and Omer Keinan, focused on creating Electronic music with organic and live influences. Blending Electronic production with natural rhythms and energy, the label explores the space where modern sound design meets cultural and atmospheric storytelling.
Hello Omer Keinan & T-Puse (Omer Gani)! How are you? It’s a pleasure to have you to get to know you and the vision behind Ursul Records.
Pleasure to be here and to share our journey. Thank you!
To start, we’d like to ask how did the initial idea to create Ursul Records first come about?
We started by creating music. Our interpretation of House music had a clear identity from the beginning, built on live elements, groove, and a strong musical attitude. After a while we felt we were shaping a unique sub-genre we share, which we call Jam House.
When we sent our tracks to different labels around the world, we didn’t find a real home for this sound. But at our shows and parties, the music worked and connected in all the right ways. This is what pushed us to build our own house for this type of art. This became Ursul Records.
What was the specific gap in the music industry that the founders felt the label needed to fill?
We felt the need to keep the live approach inside Electronic music. Improvisation, musicality, and real-time flow are not very present today, and we wanted to bring that energy in. At the same time, fully live music can sometimes be too soft for our taste. We love powerful kick and bass holding the experience together. Ursul sits exactly between these worlds.
How would you describe the core mission of the label to someone who has never heard your music?
The mission is to bring live music into Electronic music. Improvisation, live feeling, and something that moves people from the inside out. Simple and real. As we said before – we like to call it “Jam House”.
When listening to demos, what is the very first thing you look for in an artist?
We search for emotion and style that turn sound into motion.
What are the current projects that the label is most excited about right now?
We work with two main lanes.
First one is about our music releases. We are focused on bringing new and fresh music to our crowd and to the Electronic music scene. We have many exciting singles, compilations, and remixes coming out in 2026.
Second one consists of our parties, events, and showcases around the globe. This side of Ursul is growing fast and brings the community together.
When selecting new tracks, what are the key elements the label looks for to maintain its signature sound?
We want to feel the Producer’s personality. Fresh colors, creativity, imperfection, and a musical approach that brings something new into Electronic music.
What does a typical day look like when the team is working on a new project or release?
We meet every week at the start of the week. This helps us plan, dream, and constantly improve. We always try to be better than our last project.
How does the team collaborate with artists to ensure their creative vision aligns with the label’s?
Most of the time it happens naturally. We deal with art, and art is about human frequencies. Energy attracts similar energy. Artists who sign with us usually resonate with our agenda from the first moment.
What can fans expect from the next phase of the musical realm created by Ursul Records?
Fresh music, inspiring events, art and unique experiences.
Lastly, What is the ultimate goal that the label hopes to achieve in the next few years?
We feel there is a very special energy in our music and our events. Our dream is to share it with the world on a large scale and to build an international home for this sound.
Ursul Records builds immersive sonic landscapes that connect Electronic music with deeper emotional and cultural expression, shaping a sound that is both forward-thinking and rooted in human rhythm.
Follow Ursul Records:
Beatport – Instagram – Soundcloud
