How to promote a Spotify Playlist with Instagram Stories Ads


Promoting a Spotify playlist with Instagram Stories ads can help you reach a broader audience and attract more listeners to your curated collection of songs. Here’s a step-by-step guide on how to do this:


  1. Create a Business Account on Instagram:
    • If you don’t already have a business account on Instagram, you’ll need one to run ads. You can easily convert your personal account to a business account or create a new one.
  2. Link Your Instagram Account to Your Facebook Page:
    • Instagram ads are managed through Facebook Ads Manager. Ensure your Instagram account is linked to a Facebook Page associated with your music or brand.
  3. Prepare Your Spotify Playlist:
    • Make sure your playlist is updated, well-curated, and ready for promotion. You want to make a compelling case for people to check it out.
  4. Design an Eye-Catching Ad Creative:
    • Create a visually appealing and attention-grabbing ad creative. The ad should include a clear call to action (CTA) encouraging viewers to check out your playlist. Consider using images or video clips related to your music or the theme of your playlist.
  5. Set Up Your Instagram Stories Ad:
    • Go to Facebook Ads Manager (
    • Click “Create” to start a new ad campaign.
    • Choose your marketing objective. For promoting a Spotify playlist, “Traffic” or “Conversions” may be suitable options.
    • Define your target audience by specifying demographics, interests, and behaviors. You can also create a custom audience based on your existing Spotify listeners.
    • Set your ad budget and schedule. You can choose between a daily budget or a lifetime budget, and set the duration of your ad campaign.
    • Design your ad creative, upload your visuals or videos, and write compelling ad copy. Include a “Swipe Up” CTA button and link it to your Spotify playlist.
    • Review your ad details and ensure everything is set up correctly.
    • Click “Confirm” to launch your Instagram Stories ad campaign.
  6. Monitor and Optimize:
    • After your campaign is live, regularly monitor its performance in Facebook Ads Manager. Keep an eye on metrics like clicks, impressions, and the click-through rate (CTR).
    • Consider A/B testing different ad creatives, audiences, or ad copy to see what works best in terms of driving traffic to your playlist.
    • Adjust your campaign based on the data you collect to optimize your results.
  7. Engage with Your Audience:
    • Be prepared to interact with Instagram users who engage with your ad. Respond to comments and messages promptly to build a connection with potential fans.
  8. Track Spotify Analytics:
    • Keep an eye on Spotify for Artists or your playlist’s performance analytics. Monitor the number of streams and saves to see the impact of your Instagram Stories ad campaign on playlist engagement.

By following these steps, you can effectively promote your Spotify playlist with Instagram Stories ads and increase its visibility among potential listeners. Remember that successful ad campaigns often involve experimentation and adjustments, so be prepared to fine-tune your approach based on the results you achieve.