Music Manager – How to Find the Right One

Unlocking the door to music industry success requires more than just talent and dedication—it often hinges on finding the right music manager. They can be the key to opening doors, connecting you with opportunities, and propelling your career to new heights. But how do you discover that elusive manager who truly understands your music, shares your passion, and has the expertise to guide your journey? Fear not! This guide will unveil the roadmap to finding your ideal music manager, from researching and networking to showcasing your talents and trusting your instincts. Get ready to embark on a thrilling quest that could shape your musical destiny. Let’s go!


Determine your goals: Before you start looking for a music manager, it’s important to define your goals and what you hope to achieve in your music career. Clarify your aspirations, whether it’s getting signed to a record label, booking more gigs, or expanding your fan base. This will help you find a manager who aligns with your vision.


Research and network: Start by researching music managers who have worked with artists in your genre or who have achieved the type of success you’re aiming for. Look for managers who have a track record of success and positive reviews from artists they represent. Attend industry events, local music shows, and conferences to network with professionals in the music industry who may have connections to music managers.


Utilize online resources: Explore online platforms and resources specifically designed for connecting artists with music managers. Websites like Music Managers Forum (MMF), Indie Managers Association (IMA), and LinkedIn can be valuable tools for finding and connecting with potential managers. Utilize search filters, read profiles, and reach out to those who seem like a good fit.


Seek recommendations: Ask fellow musicians, industry professionals, and trusted friends for recommendations. They may be aware of reputable music managers who are actively seeking new talent. Personal recommendations can carry a lot of weight and may lead you to a manager who understands your genre and has a proven track record.


Attend industry events and showcases: Attend music industry conferences, showcases, and music festivals where you can network with industry professionals, including music managers. These events provide excellent opportunities to meet managers, showcase your talent, and build relationships.


Prepare a professional package: Before reaching out to potential managers, ensure that your music and promotional materials are professional and ready to be presented. This includes having well-produced recordings, an up-to-date press kit, professional photos, and an engaging online presence. Managers will be more likely to take you seriously if they see that you are organized and committed to your craft.


Make contact: Once you have identified potential music managers, craft a personalized and concise introductory email or message to express your interest in working with them. Highlight your accomplishments, your goals, and why you believe they would be a good fit for your career. Be respectful and professional in your approach, and follow up if you don’t receive a response after a reasonable amount of time.


Evaluate compatibility: When you have the opportunity to meet with potential managers, conduct interviews to assess their experience, knowledge, and overall compatibility. Ask about their roster of clients, their strategies for artist development, and their connections within the industry. Make sure you have a clear understanding of their expectations and how they can help you achieve your goals.


Seek legal advice: Before signing any agreements or contracts, it’s crucial to seek legal advice to ensure you understand the terms and implications. An entertainment lawyer can help you review the contract and negotiate terms that are fair and favourable to your career.


Trust your instincts: Ultimately, finding a music manager is not just about finding someone with experience and connections but also about finding someone who believes in your talent, understands your vision, and is genuinely passionate about your music. Trust your instincts and choose a manager who you feel comfortable working with and who shares your artistic vision.


Remember that finding the right music manager can take time, and it’s essential to be patient and persistent in your search. Building a successful artist-manager relationship is a collaborative effort, so take the time to find someone who truly supports your musical journey.


Image credit: Kei Scampa